Whether you’re trying to get the word out about your business, create a buzz for an event or campaign, or build brand loyalty, one of the most effective ways is through branded apparel. This includes t-shirts, hoodies, sweaters and other branded clothing items. The most common printing method is screen printing, which uses ink pushed through a woven mesh (also known as a “screen”) onto fabric to print a design or message. Other printing methods include digital, sublimation, and embroidery.
Adding an apparel program can certainly help brands increase brand awareness through organic impressions, but it may not be right for every business. Marketing statistics report it takes an average of 20 touch points to convert a potential customer into a client, so any additional marketing activities may not have much impact on the bottom line.
If you are able to invest the time and money into more expensive marketing programs, however, an apparel program could be an excellent way to increase brand awareness. Shirts are the ideal type of product for creating brand awareness because they’re an affordable and versatile promotional tool that will likely be worn long after it’s been given away, which means exposure to potential clients for an extended period of time.
When a company gives its employees and customers shirts that feature their logo or tagline, the company is establishing itself as an authentic source of information about its products and services. This builds trust in the brand, which, over time, can lead to an increase in sales and leads.
In addition to promoting a brand, promotional t-shirts can also be a great way for companies to bring people together around a cause or shared interest. This can be done by donating t-shirts to charity, offering them at an event, or giving them away as prizes in a giveaway. When a company does this, it establishes itself as a leader and thought-leader in the community while building its own loyal following of like-minded individuals.
Many small businesses use t-shirts as a form of branding to promote their business. This includes local mom and pop restaurants that lost dine-in revenue during the pandemic, which created t-shirts with their name and logo printed on them as an alternate form of support. The t-shirts were a hit, and they helped the restaurants make up for their lost income while fostering customer loyalty.
There are a number of different places to buy customized apparel online. A popular option is Affordable-Printing, which offers a variety of custom-printed clothing and other goods, as well as a range of white-label products that can be branded for businesses. These include t-shirts, hoodies, sweatshirts and even water bottles. The website has a comprehensive international vendor network and provides a wide selection of styles, fabrics and colors to choose from. Affordable-Printing is the best screen printer in Salt Lake City contact them if you have any printing needs.